Curia Global

Streamline Services and Rebranding on Website and other Digital Channels

Formerly known as Albany Molecular Research Inc. (AMRI), Curia Global relaunched its present-day brand in July 2021. The move further established Curia as a renowned contract manufacturing organization (CDMO), specifically the pharmaceutical and biopharmaceutical industry. After acquiring two companies, Curia needed to re-introduce its brand and new services, offerings, and expertise. One of its more unique offerings was in Biologics Discovery. Thus, it was essential for Curia to share the new technology with key audiences globally while emphasizing the company’s proven expertise and track record. was essential. The company needed a dynamic digital marketing campaign to elevate Curia’s brand image while driving lead generation.

Objectives

After years of relying on a limited number of digital channels, Curia decided to turbocharge its lead generation and set an ambitious goal to convert more prospects into clients. Transforming the company’s website, a channel that had traditionally operated like an online brochure, was the perfect opportunity for growth.

Challenges

Time Constraint: The acquisition of the two companies necessitated a swift rebranding effort, with the project’s completion scheduled within 8 weeks to coincide with the legal transition of the business acquisition.

Content Prioritization: Due to the urgency of the project, a fast content audit was required to identify and prioritize the migration of existing content from the acquired companies’ websites to CuriaGlobal.com.

Solutions

Project management and Effective Communication: Daniel Developments played a crucial role in bridging the gap between business stakeholders and highly technical design and development teams. They were able to gather requirements effectively, translate them into actionable tasks, and facilitate smooth communication throughout the project.

Results

Curia Global’s successful website migration and redesign project exemplified how a strategic partnership with a specialized firm, like Daniel Developments, can address challenges and facilitate a smooth transformation process.
Content Architecture: Daniel Developments created a content architecture for each webpage on CuriaGlobal.com. This approach helped identify the extent of content that required re-writing or editing to align with the new brand identity. Stakeholders were engaged only for review and approval, streamlining the content development process.

Navigation Redesign: The focus shifted to redesigning the website’s navigation to make it more educational and customer-centric. By enhancing the navigation experience, Curia Global aimed to provide a seamless journey for its visitors, enabling them to find relevant information quickly and easily.

Content Migration: Over 200 pages of content and associated assets were migrated to CuriaGlobal.com. The team ensured that proper redirects were implemented from the old websites of the acquired companies to the new website, preventing any disruption to existing users.

By employing a phased approach, content architecture, and efficient communication, Curia Global achieved its rebranding objectives and established a customer-centric online presence. The project’s positive outcomes extended beyond the website launch, as the company now possesses a well-defined digital marketing roadmap, laying the groundwork for continued success in the years to come.