Get to know us

Operational excellence is our commitment to you.

At Daniel Developments, quality is our top priority.

We focus on the big picture to the smallest details, driving us to develop digital solutions tailored to our clients’ specific needs.

Daniel Development brings a valuable mix of strong project management skills, proven user experience research and best practices, deep technology expertise, and effective governance and training methods.

As a full-service digital creative agency, we focus on assisting organizations, agencies and small businesses with establishing a long-term digital strategy.

As an extension of your existing team, we can implement your digital marketing and sales operations needs. Leave it to us to dive into the weeds and execute:

Project management with cross-functional and matrixed organizations
Digital (web) strategy, road-mapping and design
Content strategy, migration and application
MarTech strategy and management
SEO (Search Engine Optimization)
Data driven analytics
Digital campaign design and implementation

We listen.

We believe in operational excellence, a business concept that empowers our team of subject matter experts to identify blindspots and improve internal operations for leading global organizations.

We investigate.

We provide government agencies, tech firms, and clinical research institutes with an honest, comprehensive view of the digital landscape and roadblocks so our clients can communicate successfully with target audiences.

We execute.

We value our clients’ relationships and business objectives. We work behind the scenes, complementing your performance and bolstering your credibility. Our specialty is effectively translating technical and functional requirements and business goals to meet your vision.

FOUNDER & PRINCIPAL CONSULTANT

Wendy Daniel Farmer

Wendy’s fervent advocacy and unwavering attention to detail are not only personal virtues but have also become defining features of her distinguished career. With a background as a former journalist, Wendy possesses an insatiable curiosity that fuels her passion for effective communication in today’s digital age.

The former journalist has an insatiable curiosity and appreciates the power of digital communication in a crowded landscape. Her transition from fast-paced TV newsrooms in Washington, DC to NC, to the corporate clinical research space was the beginning of a dynamic journey that, ultimately, inspired the creation of Daniel Developments.

While serving as a global web strategist and change management lead at Lenovo, a multinational technology company, Wendy observed an ongoing trend: research and tech experts often struggled with ineffective digital marketing and communication strategies, which in turn adversely impacted their daily operations and financial performance. It was this observation that served as the catalyst for the inception of Daniel Developments.

Before embarking on her entrepreneurial journey, Wendy held pivotal leadership roles at esteemed organizations such as ABC Owned & Operated Stations and Disney Interactive, Quintiles, IQVIA (following the merger of Quintiles and IMS Health), and Lenovo. Her extensive experience leading cross-functional teams, coupled with her unwavering commitment to excellence, continues to be a driving force behind her mission to empower businesses with the digital strategies they need to thrive in today’s competitive landscape.

Wendy’s dedication to her craft is palpable in all her endeavors. Her journey is a testament to her relentless pursuit of innovation and her unwavering commitment to ensuring that businesses reach their full potential through strategic and effective digital communication.